Creating a brand for a first-to-market engineering solution
SECTOR: BRANDING/ DIGITAL
Global engineering group, Assystem, has developed a continually evolving, integrated solution to Life Cycle Optimisation, delivered by a trusted team of design and engineering experts. It’s the first of its kind in the industry and Assystem needed to develop a brand identity and communications strategy that would give this new product standout in its sector and clearly communicate its key attributes.
Phoenix Wharf worked closely with our clients at Assystem to develop a new name and identity system that sets Elsio apart from other brands in the engineering industry.
The name – the abbreviation for Life Cycle Optimisation written phonetically – is a brave departure from typical approaches within the sector, inspiring yet reassuring clients in equal measure.
The brand identity, together with a bold communications strategy, clearly communicates the 3 key elements of the product lifecycle that Elsio brings together. The new visual identify epitomises the concept of continual evolvement and the idea that, to be continuously improving, you should ‘never stand still’.
The graphic device injects visual interest to communications, presenting important statistical information such as graphs and charts in an energetic and colourful way. This approach projects the energy and passion of the business, which together with a playful illustration style adds personality to the brand and brings key content to life.