2022 Trends: Part 1 of 3
We believe the metaverse is going mainstream.
In 2022, the metaverse or ‘spatial web’ – an always-on, shared, interactive virtual universe(s) – will transcend its lockdown-sparked hype and gamer-first roots.
Facebook just announced their vision to pivot into a metaverse-style entity, selling virtual goods, advertising and experiences. 2021 has seen a youth-chasing feeding frenzy. Vans and Gucci both partnered with ultra-popular, co-creation-centric gaming world Roblox, with the latter selling a digital bag for 162% more than its ‘real-world’ price.
In 2022, these virtual worlds will exceed gaming, as more brands unleash proprietary assets and virtual spaces. Look to the upcoming Electric/City experience from UK department store Selfridges and Verizon’s Yahoo Ryot Lab (the US media giant’s immersive content production studio). Crypto currencies and non-fungible tokens (digital certificates of blockchain-registered ownership) will propel this shift by adding tangible value to digital goods and letting people transfer belongings from one metaverse to another.
New tech enabling people, objects, clothing and architecture to synchronise in real time will drive the next phase, as will new (non-‘cyber dystopian’) aesthetics from a more diverse cast of creatives.
