A Multi-Sensory Experience

Gucci Circolo Shoreditch is a multisensory experience to celebrate the brand’s 100th birthday.

It is a neighborhood-centric, temporary space located in the dynamic heart of East London, where visitors can gather to discover the House’s collections and codes through a unique, multisensory experience.

Gucci Circolo Shoreditch takes residence in a building by renowned architect Sir David Adjaye, originally designed as a private home and studio for artists, now an experiential space to be explored as a narrative journey through the various chapters of the Aria collection.

A truly immersive and once-in-a-lifetime experience, Gucci Circolo Shoreditch has only worked to prove that the house’s 100th year is set to be a grand one.