Start-ups on the British High Street

Major shopping destinations are supporting start-ups to help reinvigorate the British High Street

It is lovely to see Westminster City Council offering free central London retail units to small businesses, start-ups and emerging creative talent for three months.

Intended to promote imaginative new concepts, the project will focus on engagement and interaction over sales, favouring mixed reality concepts (AR/VR/XR), wellbeing initiatives and sustainable design.

In partnership with New West End Company and The Crown Estate, 10 start-ups will get a space in one of London's most popular shopping areas (Oxford Street, Regent Street or Mayfair) and up to £5,000 towards store fit-out. This follows the initiative by Westfield earlier this summer - where they supported lockdown Side Hustles.