Barkitecture & Pet Product Design

The pandemic pet boom is driving a boost in pet products, with global sales topping €123bn in 2020 (Interzoo, 2021). This lucrative streak is persuading more brands to come on board – from independent makers to large retailers – with a focus on interior-influenced items, enhanced sustainability and wellbeing. We look at the key aesthetic trends.

Cleverly Eco-Conscious

Manufacturers are enticing sustainability-minded pet owners with products crafted from natural materials in neutral tones – a firm move away from the brightly coloured plastics that long prevailed in the pet market.

Ban the Boring

Spearheaded by start-ups and independent makers, a fresh expressive mood is on the rise, catering to a new generation of pet owners. Whether products are inspired by art or simply intended for LOLs, they certainly stand out on social media feeds.

Active Animal Lifestyles

Pets have become humanised family members who increasingly live similar on-the-go lifestyles to their owners. Products that streamline travel and outdoor pursuits for globetrotting and intrepid pet parents continue to flourish – even during these Covid times.

Supporting Healthy & Happy Pets

With wellbeing and health firmly at the forefront of consumers’ minds, pet products are following suit. Savvy brands draw inspiration from the wider wellness market and highlight hygiene, comfort and relaxation as key areas for pet owners to address.

Elevating Interiors Appeal

Increased time spent indoors has forced consumers to re-evaluate the look of their pet products and seek out pieces that are a joy to live with. Designs draw cues from wider fashion and interior trends to better fit into the home.