The Gro Company
Considered zones and a playful architecture form a unique and ownable exhibition booth
YEAR: 2017
SECTOR: RETAIL
Inspired by the shapes and soft colour palette of The Gro Company products we created a series of dynamic spaces and merchandise zones. Leading visitors on and around the booth the sightlines and customer flow were key factors. This maximised product placement and worked to draw people into the space and inspire conversations. Working on the project from initial planning and concept through to development and completion ensured the design best featured the individual products to create visual stand out as well as a highly functioning space
“Thank you to all at Phoenix Wharf who helped make the show our most successful to date. Your innovative approach and excellent project management made the whole process effortless (like child’s play!)”
Ben Hodson, Head of Creative and Marketing, The Gro Company
